Wonder-junkie. Science + Art = Wonder

Man or brand, communication is vital for survival.



About Me | How I Think

How I Think

I’m a strategic thinker who sees business opportunities & creative solutions where others see challenges. I have a passion for innovative ideas and a unique knack for identifying and conveying what makes products or services great.

My career has moved from publisher to agency to ad tech. I’ve worked on many product categories and have a keen interest in the creative/media advertising industry, participating in industry events with passion!


General Experience/Overview

  • sales presentations
  • managing local and international contracts
  • business development / end-to-end sales funnel
  • technical implementation
  • campaign planning (agency)
  • servicing clients (agency/publisher/direct) – f2f and digitally
  • trafficking (Sizmek, Doubleclick, Mediaplex) – inc. Ad builder with Sizmek & Rich Media / Studio with DCM
  • campaign post/live analysis and reporting with attribution, verification & viewability
  • dynamic creative setup and ongoing management
  • conversion tag management and implementation with GTM or Versatag
  • social media content & planning
  • creative production management
  • contract negotiation
  • managing small offices
  • client solutions
  • client pitching
  • digital strategy

Brand and Product categories for campaigns I have been involved in thoroughly

  • Auto
  • Retail
  • Finance
  • Real Estate
  • Charity
  • Gambling/Betting
  • Fashion
  • Health/Weight-loss
  • Home Appliances
2016 2017


Programmatic Data Sales Manager



I vacated my position at Sizmek to take a role within a series A funded Australian data start-up called Eyeota. Eyeota are a great company and have a bright future in the Ad:Tech data landscape. Considering the state of the start-up and the local market conditions, the position I had at Eyeota was more suited to a hard-core sales person than a strategic or technical consultant. It was a great experience and I recommend using Eyeota and partner data for all Australian programmatic campaigns.

2015 2016


Sales Manager (Promoted from Strategic Account Manager)



Managing key current and new clients (agency, advertiser and publishers) in the Melbourne & VIC area.

Advising on:
-digital strategy
-ad tech
-client solutions

Very hands on and approachable position including contract negotiation and high level agreements with two Client Service Managers working along side me.

Sizmek are digital trailblazers, great innovation, solid products and this role empowers me to find the right solutions for clients, because with Sizmek, anything is possible.

2014 2015

phd Media

Account Executive



This promotion to account executive entails extra responsibilities over my coordinator role:


-a coordinator to train, manage and mentor
-more frequent client communication
-complex reporting
-involvement at all levels, managing up and down
-involvement in digital planning and insights

2013 2014

phd Media

Digital Account Coordinator



Coordinating digital accounts and every facet that supports this, by working in a small team juggling lots of clients for big results including tasks such as:


-advising clients on digital strategies
-coordinating creative build to spec
-presenting results
-balancing finances
-booking campaigns
-developing insights and recommendations

2013 2013

Niche Media

Advertising Sales Executive

Niche Logo


Building Advertising revenue across Macworld Australia Magazine, Macworld.com.au, Mactalk.com.au, Desktop Magazine & Desktop.com.au


• Managing advertising space per insertion and forward booking
• Hunt and identify, new business by researching categories
through online and print directories, exhibitor lists, and search
engines, competitor publications, press releases, trade events, twitter and RSS
• B2B web-based and in-person sales meetings
• Managing the sale from beginning, through to contractual execution by developing and negotiating contracts

2013 2013





At the start of 2013, I interned at McCann Melbourne in the account services department. Clients included Forty Winks and Spec Savers.

2012 2012


Paid Internship



As the first recipient of an OMG scholarship. I received 2 months of paid work in a junior position with Accuen in Sydney.


I worked closely with the Accuen Trading Desk for my internship, mostly with social performance banners. Reports, social media optimization, problem solving, logo animation, presentations, meetings and a wide variety of duties were covered to harness my skills.


2013 2014


Doubleclick Certification



In 2013 I completed a Doubleclick for Advertisers certification and in 2014 I completed the updated Doubleclick Campaign Manager certification.

2012 2012

International Advertising Association

IAA Certifcation


I received an International Advertising Association certification at the end of 2012 for undertaking training through a recognised program.

2010 2012

Charles Sturt University

Bachelor of Communication (Advertising)



Through credits from my previous degree in Animation and VFX, I received a Bachelor of Communication majoring in Advertising within 2 years of study.

2008 2010

Charles Sturt University

Bachelor of Arts (Animation & VFX)



My first degree included one year of TV production in 2007. I switched to a more specialised degree in Animation and VFX and studied this from 2008-2010.

2004 2005


Certificate II I.T.



During high-school i received a Certificate II in IT from TAFE NSW. This was completed during normal coursework while at high-school.


Luke Donkin

♠ Commerical Director APAC – Sizmek

♣ 0434 254 490

♦ luke.donkin@gmail.com

 “Keaton worked with me as the Sales Manager looking after the Victorian market. In this autonomous role, Keaton implemented strategy that drove prolonged growth in this market by ensuring retention of existing clientele, whilst sourcing new business.”

Margaret Minero

♠ Digital Director – OMD

♣ 0411 707 534

♦ margaret.minero@omd.com

“Keaton was my digital exec for 2 years managing 12 clients – best executive I have ever had, very driven, passionate, technical and can communicate clearly”

Dylan Robinson

♠ PBU Director APAC – Sizmek

♣ 0414 544 995

♦ drobinson@quantcast.com

“Keaton represented the melbourne market, selling Sizmek PBU alongside platform ” 

Schalk Van Der Sant

♠ Head of Digital – PHD Media

♣ 0406 661 399

♦ schalk.vandersandt@phdmedia.com

“Keaton worked under me in a digital role for 3 years while I was a digital director at PHD Media”


Melbourne, Vic, Australia

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